STUDIOCULT

The Vision

Studio Cult will be operating a series of exclusive pop-up shops in fashion capitals across the globe, including Paris, London and New York (Where the brand was founded). These pop-ups will offer a unique selection of items, including goody bags and Limited Edition items specific to each location, along with the fantastic opportunity to speak to the creatives behind the scenes of the brand. This personal interaction will give newcomers a more profound sense of what their brand represents and an understanding of the creative processes that go into making the products. My Objectives for this project are to spread awareness of this brand globally and to normalise its presence within mainstream fashion, as it is a brand many have yet to be acquainted with. Once people see the designs the brand creates, they will feel a sense of familiarity with the referencing of popular iconography and motifs. They will be inspired to become a part of their movement.